by publius
Mark Twain:
The harder I work, the luckier I get.
If Obama ultimately wins, I expect to hear complaints that he simply got lucky that the markets crashed. Indeed, via Fallows, I see that Steve Schmidt is already saying as much.
It’s true, Obama has gotten lucky in some respects. But he’s also made his own luck. Focusing on “luck” obscures just how strong his campaign has been. The Obama team’s long-term strategy and disciplined tactics put it in a position to reap the benefits of positive developments. Similarly, the McCain camp’s lack of strategy and discipline left it vulnerable to these same developments.
It didn’t have to be this way though. The market crash would of course been hard for any Republican. But McCain is arguably the one Republican who could have potentially weathered it — assuming the campaign had been run differently.
Let’s imagine a different world. Let’s imagine that, in the spring of 2008, McCain wraps up the nomination and charges headfirst to the center. From March to October, he preaches two themes: (1) I’m a reformer who bucks the GOP; and (2) Obama’s not ready. No stupid gimmicks. No Britney ads. From Day 1, he’s pursuing a simple, disciplined strategy of distancing himself from the GOP, keeping his favorability ratings high with independents and conservative Democrats (and the press), and challenging Obama in a tough but substantive way.
These are the themes that McCain’s campaign should have been built around — the themes of his underrated convention speech (in fact, Nate Silver has speculated his bump came from that speech rather Palin’s partisan one). In this imaginary world, McCain could have distanced himself from Bush and from the GOP — much the same way that Bush did in 2000.
It’s not that hard. In a year where being Republican is toxic, don’t run as one. Run as an above-the-fray bipartisan. If he had, he would have been in a position to escape the anger directed at the White House because he would have been disassociated from it. Instead, McCain just assumed everyone thought he was independent because of a campaign many young voters don’t even remember that well.
Yes, the base would have been a problem in this world. But the Palin pick shows that they’re pretty cheap dates. Someone like Huckabee could have solidified the base, while simultaneously reinforcing the “different kind of Republican message.”
Also too (my new favorite phrase), McCain could have distanced himself in a diplomatic way. He could have distanced himself not by attacking the GOP, but by casting himself as a “fundamentalist” in the truest sense of the word. He would have been John the Baptist — the voice in the wilderness. My friends, the Washington GOP has gone astray and we need to get back to the fundamentals that Reagan taught us. Or something like that — not a repudiation, but a restoration of the lost golden age, which is a message many conservatives would find appealing.
But that’s not at all what happened.

