by Doctor Science
Jerry Useem’s Atlantic article Why It Pays to Be a Jerk is amazingly self-contradictory, probably because it’s written for and about people who really want to be jerks but aren’t willing to admit it.
Start with the title. The headline and the subhead — “New research confirms what they say about nice guys” — say that the article is going to tell you that being a jerk definitely pays off (at least in business), and why. But Useem writes:
To summarize: being a jerk is likely to fail you, at least in the long run, if it brings no spillover benefits to the group; if your professional transactions involve people you’ll have to deal with over and over again; if you stumble even once; and finally, if you lack the powerful charismatic aura of a Steve Jobs. (It’s also marginally more likely to fail you, several studies suggest, if you’re a woman.) Which is to say: being a jerk will fail most people most of the time.
[emphasis mine.] In other words, the headline + subhead — doubtless written by an editor, not the author — directly contradicts the article.
It’s maybe not entirely the headline-editor’s fault, because the text of the article also contradicts *itself* — as do the articles and experts Useem used as sources.
Read more