by hilzoy
Watching McCain’s new video, ‘The One‘, I remembered a recent New Republic piece on Mark Salter:
“Salter is still McCain’s chief wordsmith as well as a top campaign operative and, for all practical purposes, McCain’s brain. (…) “Salter’s just spent so much time with McCain that I don’t know if McCain’s figured out Salter or Salter’s figured out McCain,” says former McCain media adviser Mark McKinnon. Another person friendly with both men calls it a “mind meld.” But Salter not only channels McCain better than anyone. He has also demonstrated a one-of-a-kind instinct for how to craft McCain’s public image. Over the years, he has taken the raw material of McCain’s biography and temperament and turned it into a compelling narrative that supersedes politics–one about an independent-minded war hero who celebrates courage and humility, demands individual sacrifice, and excoriates vanity.”
This is the particular passage that the video brought to mind:
“But nothing seems to rile up Salter like Obama himself. In a February speech drafted by Salter, McCain cracked that he did not harbor the “presumption that I am blessed with such personal greatness that history has anointed me to save my country in its hour of need”–clearly a taunt aimed at Obama. Salter recently told The Boston Globe that Obama’s campaign is based around a “messianic complex.” “Yeah, I think politics have changed,” Salter said to me, referring to Obama’s campaign. “The politics are: ‘Elect me!'”
Like Jean Rohe, Obama also provoked Salter into some intemperate typing–even before the campaign began. After Obama and McCain differed over ethics reform, in early 2006, Salter wrote a long and overheated letter under McCain’s name ripping Obama for “self interested partisan posturing,” leading to unhelpful press chatter about McCain’s temper. (Salter says Weaver often jokes about removing the “send” button from his keyboard.)
All the more galling for Salter is his belief that Obama the candidate is lifting from McCain’s oeuvre. Obama has recently described his transformation from a selfish young man who thought “life was all about me” to an adult who realizes “that life doesn’t count for much unless you’re willing to do your small part to leave our children–all of our children–a better world. Even if it’s difficult. Even if the work seems great. Even if we don’t get very far in our lifetime.” Salter hears in this an echo of McCain’s longtime account of outgrowing his troublemaking and self-centered youth to find a higher purpose in serving others. (“I often regret that we didn’t copyright ‘serving a cause greater than your self-interest,'” he cracks.)”
Think about the last paragraph I quoted …